3 Steps to Effective Blog Writing

Internet in a way is akin to instant coffee and fast food. In the conventional print media, it takes time to create and sustain a following. However, the effect is rather long lasting compared with the Internet. Internet is more effervescent.

 

Writing for such medium calls for a different set of skills. I intend to write about the techniques for the most effective blog . It is not going to be short or brief.

 

  1. Passion – Unless you have a passion for the subject, people are not going to move on – click away. Unless you have a passion, you will not be thorough in your knowledge. Unless you have detailed information about the subject you are passionate about why would anyone be interested in reading it ?

 

If you are passionate about your subject, dig everything possible about it. Read, research and collate the material. You will be surprised you started with the seriousness it deserved at the very beginning. Later on, it is difficult to sustain the tempo.

2.     Patience – Patience is a Virtue for some. But for us, it is vital. As I mentioned earlier, when you deal with an effervescent media like Internet, you need to be aware of its flip side too. Internet offers you level playing field with the high and mighty. Equally, it can shred the impact of your online presence. You need enormous patience from the concept of the topic to eventual clothing of the skeletal work. Remember Time is not a consistent unit even when it comes to the Net.

 

There is a parable from an Ancient Hindu text about the time concept:

Brahman (God) and Naran (man) were walking along the beachfront in the distant past where it was probably normal for them to interact. Brahman developed a thirst and so asked his companion Naran to get him a glass of water. Naran, dutifully ran across to the nearby village.

It so happened that the first house he knocked at was opened by a beautiful woman and Naran forgot what he came for. Eventually Naran married the woman he saw and settled down in the village. Many years passed before calamity struck in the form of an overflowing river, which flooded the village. Naran’s family was swept away and Naran hung to his life from a tree. The surrounding receding water finally reminded him of his quest for a glass of water for his Brahman.

 

He rushed to the beachfront with a glass of water and begs Brahman for his long delay. To his complete surprise, Brahman says – “Ah, You are back so soon” implying that their time is not the same.

 

 

 

You don’t become a celebrity overnight when you write your first blog. You need to write about a subject most should be interested but no one has written about – almost impossible.  It takes patience in good measures to see your work bear fruit.

 

 

 

3.     Style – Develop your own unique style. Did you notice something in the internet – that every other page looks like the other one most of the time? Style is what shows that you are unique – it is characteristic of your personality. It exudes your stamp of authority. If you plan on writing for the Net on a long-term basis, it is imperative that you develop your brand of style. Use humor, subtle wit, pungency or sheer arrogance – it is part of what you want your readers to feel about.

 

Look at all those blogs which perform well – they share one thing in common – the authors are identifiable by their stamp of style.  

 

How do you know that what I have said above really works?

Simple.  We have conceived, written, presided over and edited over 3000 pages of  content in the last 3 years for the Internet.

 

 

 

 

Managing a mid size portal – Internal Navigation

It is an irony that as you grow in size in the Internet, you become more dependant on free form of advertising. Search engines contribute a major chunk of traffic for all small and mid size portals, until you establish your brand by which time you become one of the major players in your niche segment.

 

There is a paradox in this as Yossi Vardi – one of the founders of Mirabilis, the maker of ICQ has mentioned – “The value of any Web site is in inverse relation to what it costs to attract new users.”  One of the major costs of running an internet venture is the cost of Ads and the bottom line is to find the elusive goal of finding the maximum return for your money invested in the ads.

 

Search engine results are, at the best of times fortuitous. Consider this typical example for the World’s leading software giant – Microsoft.  (The domain Microsoft.com has been registered in 1991)

 

A search for the keyword phrase ‘software’ in Google does not show Microsoft in the first 50 search results.

In Yahoo Microsoft comes at 6th position for the same search. Interestingly in Microsoft’s own MSN search engine it is not there in the first 5 pages.  Your mileage might vary as the search engines keep changing the order.

 

Even searching within your website pages, they don’t display pages in their original order of importance. This is more in evidence for a portal like Targetwoman.  In our diet section, we cover almost all the major mainstream diets invented since the time of sliced bread. Yet a typical searcher rarely reaches the right page through the search engines. As we can glean from our server log files, they end up in the wrong diet section and invariably navigate to the appropriate article.

 

To help them traverse our thousands of articles pages, we had to build a search engine from the scratch ourselves. After much head scratching and drinking gallons of coffee, we are almost there – (not quite). ‘Browse by topics’ is one such tool intended to lessen the time taken to navigate inside the portal instead of reading the content.

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